As an important indoor and outdoor decoration material and functional product, building sanitary ceramics plays an important role in modern home life and is also one of the most favorite decoration materials for consumers. With the development of science and technology and the continuous advent of new ceramic products, ceramic products not only beautify the living room space and bring many conveniences to people's daily life, but also bring a series of difficulties to many consumers who have little knowledge about the purchase of ceramic products because of their dazzling varieties and many internal qualities, characteristics and functions. In the daily communication with ordinary consumers, it is often found that a considerable number of consumers have some misunderstandings in the consumption of building sanitary ceramics products, mainly including the following three points:
building sanitary ceramics, as an important indoor and outdoor decoration material and functional product, plays a decisive role in modern home life, and is also one of the most favorite decoration materials of consumers. With the development of science and technology and the continuous advent of new ceramic products, ceramic products not only beautify the living room space and bring many conveniences to people's daily life, but also bring a series of difficulties to many consumers who have little knowledge about the purchase of ceramic products because of their dazzling varieties and many internal qualities, characteristics and functions. In daily contacts with ordinary consumers, it is often found that a considerable number of consumers have some misunderstandings in the consumption of building and sanitary ceramic products, mainly including the following three points:
first, the mandatory standard is equivalent to green certification
in recent years, with the increasing change of people's consumption concept and the increasing exposure of harmful substances in ceramic products by the news media, Consumers pay more and more attention to the safety, health and environmental protection of ceramic products, and green ceramics have received unprecedented attention. In particular, since July 1 this year, the implementation of 10 compulsory standards for hazardous substances in building materials products has set off a wave of green consumption in the ceramic consumer market
at the same time, many smart manufacturers seize the implementation of the radionuclide limit standard in ceramic products and play the green concept card. A large number of ceramic manufacturers regard the products that meet the standard as green products, and intentionally or unintentionally mislead consumers in the ceramic market. The so-called green product evidence provided by some manufacturers is a test report of the local quality inspection department of building materials, Some manufacturers provide green publicity signs issued by unqualified associations, and some manufacturers have nothing but advocate green products in product publicity and manuals
with the best-selling market of green ceramic products, many manufacturers have taken green as their selling point and played a marginal role in green products, forming a misunderstanding in the ceramic market and consumers. It is actually a great mistake to equate mandatory standards with green products. According to the China Environmental Labeling Product Certification Commission, real green products should not only meet the mandatory standards, but also pass the certification of the Environmental Labeling Product Certification Commission and obtain the certificate with “ Ten rings ” Environmental signs or “ Green eyes ” The product with logo is the real green product. Facing the concept of businesses and some unknown green signs and certificates, consumers need a pair of eyes to identify the true and false in addition to shopping around
second, the ceramic ceramic is distinguished according to the red and white of the brick.
at present, the wall and floor tiles in the ceramic market can be divided into red and white according to the color of the brick, which is determined by the different raw materials used by manufacturers. However, in recent years, such a kind of “ Consensus ”: Red brick is ceramic brick, which is synonymous with low quality and low price; White bricks, namely porcelain bricks, are synonymous with high quality and high price. Even the brick between red and white is called stoneware brick. This misunderstanding has seriously led to consumers' correct understanding of the properties of ceramic products, and also brought some difficulties to the sales of red brick. In fact, the national standard stipulates that the only standard to distinguish whether ceramic products are ceramic or porcelain is their water absorption. Ceramic bricks are those whose water absorption is less than 0.5%, and ceramic bricks are those whose water absorption is greater than 0.5%. The saying that red billets are pottery and white billets are porcelain and that red billets are not as good as white billets is completely a distortion or misunderstanding of the essence of ceramics
due to the rich porcelain clay resources in southern China, most of the wall and floor tiles produced are white; Due to the high content of iron oxide in raw materials in northern China, the green body is red. In fact, pottery and porcelain are products with certain shape and performance made of silicate minerals through raw material selection, processing, molding, firing and other processes. There is no distinction between red and white
according to the experts on consumer assistance of Chinese building and sanitary ceramics, the ceramic products of Italy and Spain, the world's ceramic production powers, are basically all red billets, and no one will pay attention to the color of the body. The ceramic products entering the Chinese market are all red billets, which are not classified as ceramic or porcelain, and no one will see whether they are red
billets or white billets after they are paved. Consumers should abandon the practice of distinguishing ceramic products by brick color, and the key is to correctly select the ceramic products they use according to the space and scope they need
third, it is believed that the larger the specification of ceramic tiles, the more fashionable it is.
in recent years, the specification of both floor tiles and interior wall tiles has been a big step every year, constantly expanding and expanding, and there has been a bad tendency to compare with each other, which has formed a phenomenon in the ceramic consumer market, that is, the larger the specification of ceramic tiles, the more fashionable and popular it is
in February this year, the industry giant Dongpeng ceramics maintained its “ Chinese brick king ” The specification is changed from the original 1200 & times; 1600 mm is rewritten as 1200× 1800 mm, making the largest polished brick in the world; A month later, Shanghai Smick, which has been taking the route of small-scale boutiques, also changed its old face and launched the so-called “ The best brick in the world ” 1200× 1800 mm “ Qingtian hillock ”; In April, xinzhongyuan ceramics also did not want to lag behind, and launched 1200× in a month; 1200 mm, 1000× 1600 mm, 1200× 1800 mm three kinds of large-size super complete vitrified stone bricks, known as “ World class brick king &rdquo& hellip;& hellip; This kind of oversized wall and floor tiles represents the ability of an enterprise to produce technology and equipment, but to some extent, it encourages and guides the consumption fashion of ceramic products, and makes China's ceramic products continue to develop in the direction of large specifications
at present, the residential area of Chinese residents is mostly between 100-200, and the area of a house is only dozens of square meters. If large-scale floor tiles are selected, although the joints between tiles are less, there is no necessary contraction joint between tiles, which also makes the ground look dull and single, making it difficult to combine and change patterns, and does not meet the decoration and aesthetic requirements. In fact, in some ceramic producing countries such as Italy and Spain, their ceramic tile consumption mostly stays in small specifications, 800× Few people pay attention to ceramic tiles with specifications above 800 mm