How to choose a franchising agent of aluminum allo

2022-07-22
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At present, the aluminum industry of aluminum alloy doors and windows is in the stage of rapid development. Many people in the building materials industry or who are engaged in other industries are slowly joining the industry of aluminum alloy doors and windows

at present, the aluminum industry of aluminum alloy doors and windows is in a rapid development stage, and many people in the building materials industry or who are engaged in other industries are slowly joining the aluminum alloy doors and windows industry. According to statistics, since 2015, the number of joining agents of aluminum alloy door and window aluminum dealers has increased significantly compared with previous years, and both the number of participating agents and the number of accurate agents have increased significantly. In order to achieve efficient joining, we need to pay attention to the following six aspects:

first, clear brand positioning

what we do requires a precise positioning, so that we can get twice the result with half the effort. The choice of aluminum alloy door and window brands should also have a clear positioning. What brand is suitable for the local market, and the price and style should have a precise positioning, so that the products can sell well. For example, its doors and windows are positioned as luxury aluminum wood, and the audience is mainly high-end consumers; Guanbang doors and windows is positioned as safe aluminum doors and windows, and the audience is mainly middle and high-end consumer groups. Ouzhe doors and windows is positioned as German doors and windows, and the audience is mainly middle and high-end people; Each aluminum door brand positioning is different, and its product style and style will vary with the differentiation of positioning. Franchisees also need to understand and do a good job in the brand positioning questionnaire, and work carefully to choose the most suitable brand

guanbang focuses on manufacturing doors and windows with five-star safety standards

II. Manufacturer strength

investigate whether the brand manufacturer is a formal manufacturer with complete supporting facilities and whether it is able to design and produce new products. Innovation ability is very important for door and window enterprises. Aluminum doors and windows are functional products, and the protective function they can bring can't be ignored. Now many door and window factories don't have their own R & D and design teams, and all products are copying and applying the design techniques and styles that have been eliminated by their peers. What they bring to consumers is only beautiful appearance. The lack of function directly leads to the frequent occurrence of some doors and windows that cause harm to people

in addition, advanced production equipment and excellent front-line production teams are the foundation of high-quality door and window products. Without these basic elements, even cutting-edge design will not be well applied. Therefore, the comprehensive strength of the manufacturer must be inspected in advance before joining the aluminum alloy doors and windows

guanbang Industrial Park and exhibition hall

III. product style update speed

in recent years, the post-80s and post-90s have risen rapidly, and this group has become the main force of aluminum alloy door and window consumer groups. 80 and 90 pursue a fashionable and avant-garde lifestyle, which also requires that the design of aluminum alloy doors and windows need to be more fashionable and elegant, and have higher personalized requirements for aluminum alloy doors and windows. Customized aluminum alloy doors and windows have various styles: simple modern style, sweet pastoral style, elegant and noble European style, etc. Every consumer may not like the same style. In order to try to meet the needs of different consumers, aluminum alloy door and window agents should choose aluminum alloy door and window manufacturers with novel design and diverse styles when choosing brands to join

guanbang broken bridge thermal insulation window

IV. clarify the promotion channels

brand popularity cannot be separated from promotion. When choosing to join, you should understand the brand promotion methods. Good promotion can well shape the brand popularity and improve product sales, which is the most direct means. At present, network promotion is a good way to promote

v. reasonable choice of door and window market

with the development of aluminum alloy door and window industry, under the guidance of consumer demand, aluminum alloy door and window agents will have many good brands to choose, so how to choose the most suitable brand agent among many brands? At this time, aluminum alloy door and window agents need to take into account the local consumption level. In the first and second tier cities, the consumption level of consumers is high, and the quality and other functions of low-end aluminum alloy doors and windows products are difficult to compete with high-end products. In some third and fourth tier cities, because the economy is not very developed, the consumption level of consumers is not high, and although high-end products meet people's needs, most consumers can only flinch because of their expensive prices

guanbang service team

VI. service support

brand manufacturers' support services for aluminum alloy door and window franchisees are the key to the development and growth of franchisees. Sun Zong, head of the Investment Promotion Department of guanbang doors and windows, pointed out that powerful manufacturers that generally attach importance to the growth of franchisees will provide systematic services from the early opening survey, store design and decoration, the selection of model doors and windows, the planning and preparation of store opening, the skill training of clerks to the guidance of daily operation of stores in the later stage. Some small manufacturers, due to their limited human and financial resources, simply have no ability to provide support services for franchisees, so that franchisees can survive and die in the market

therefore, before joining aluminum alloy doors and windows, we should do enough preliminary research work, and comprehensively observe the products, strength and services provided by brand manufacturers. Only in the subsequent operation, can aluminum alloy doors and windows franchisees become stronger and compete for strategic land in the building materials market. It is a two-way choice to join an aluminum door and window brand. Agents should invest rationally when choosing brands to join, and enterprises should choose carefully when attracting investment. Only mutual benefit and win-win can jointly promote the benign development of the aluminum alloy door and window joining market

郑州口腔医院

佛山男科医院

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